Coompany Branding

COMPANY BRANDING

Introduction to Company Branding

Introduction to Company Branding

Branding is something every small business must understand. This is often one of the reasons why small businesses reach a plateau. By definition, branding is a practice in which a company creates an identity by using a relevant name, logo and symbol. Designs must be easily identifiable as being part of a certain company. If you do your branding properly, your customers will relate to your products & services. Great branding must leave a memorable and lasting impression on consumers. Your branding will distinguish your company from your competitors. Unfortunately, way too many small companies get this wrong. Remember, your branding is how your customers perceive your business.

Upwards Growth

Your brand is based on a couple of areas, for example, logo, reputation, advertising material, website & even level of service. In some cases, it can be very beneficial to rebrand an existing company to reflect your values.

Why Is Branding Important?

Why Is Branding Important?

Branding is as important as the product or service you offer. It has a major impact on your business and its success. It can help improve sales and drive new business. Let’s look at some of the advantages of great branding.

Company Branding - Coffe & Laptop

Your Branding Gets Recognition

Your Branding Gets Recognition

To make sure consumers recognize your brand, you need to make sure your logo is fantastic. This is often the most important part of your branding strategy. It must always represent your company and what you stand for. Using the correct colours is vital. We believe in a minimalistic approach when it comes to logo design. A busy logo is often a distracting logo. Remember, your logo will be at the forefront of all your designs and promotional material. With a mediocre logo, clients will most likely not respond well to your brand.

Branding Generates Revenue

Branding Generates Revenue

If your branding is great, you will see an increase in recurring business. You will often also see an increase in referral business. If your customers remember your brand, they are more likely to talk about it around friends & family. Word of mouth is in most cases a free way to market your business. Do not underestimate the power a memorable brand with a positive vibe. If your brand represents your values, it’s easier to build trust with consumers, once you gain trust; it’s easy to gain a loyal following.

Branding Increases Business Value

Branding Increases Business Value

With proper branding, you can increase the value of your business. In most cases, investors look at how well a brand is established. If they can see you take your branding seriously, they can have the confidence that your business is investable. Branding also allows for growth. For example, if your brand becomes recognized, it’s easier to sell a franchise.

Company Branding - Coffe & Laptop

Improves Employee Pride

Improves Employee Pride

Keep in mind; your employees are human too. If they work for a company who created a logo in MS Paint, they will likely not have a sense of pride. Employees are often more satisfied in the workplace if they have a brand with strong recognition. It gives them a sense of pride. If you have great branding to work with, it’s easy to decorate and brand an office to represent your company. It’s important to build an environment where your employees can feel safe. With a reputable brand, employees tend to be more fulfilled and happy in their workplace.

When an employee works for a strongly branded company and truly stands behind the brand, they will be more satisfied with their job and have a higher degree of pride in the work that they do. Working for a brand that is reputable and help in high regard amongst the public makes working for that company more enjoyable and fulfilling. Having a branded office, which can often help employees feel more satisfied and have a sense of belonging to the company, can be achieved through using promotional merchandise for your desktop.

Branding Supports Advertising

Branding Supports Advertising

When you create advertising material, you need to keep your brand in mind. Advertising strategies build on your brand. If you have a great logo, it’s much easier for designers to create advertising material. You will very rarely see a reputable company with advertising materials that are all over the place. Everything must fit together like a puzzle.

Creates Consumer Trust

Creates Consumer Trust

Consumer trust is often one of the biggest issues small business face. Let me give you an example. If you go to a popular take away brand. You know you can go to any city all over the world, you will know exactly what to expect when you order. This relates back to branding. If you see an unfamiliar brand in a small town, you have no idea what you get for you dollar. Many consumers will skip the unknown brand because there is no trust. People are definitely more willing to do business with brand they can trust.  To gain trust from new customers, you need a strong branding strategy. You need to portray professionalism if you want give your clients the confidence that your products & services are up to standard.

GETTING STARTED WITH IMPROVING MY BRANDING

Branding a business is an art. This is our passion. We are not interested in working with large corporates. Our main focus is and always will be small business. We know how hard it is to stick it to the man. If we can be of any assistance to help your small business grow, we will be front in line. We offer affordable rates and will take great care of you. Feel free to get in touch with us for a free no obligation assessment.  

SEO Super Hero Girl

Brandable™ Branding Services:

  • Complete Company Branding

  • Rebranding Packages

  • Company Logo Design

  • Email Signatures

  • Letterhead Design

  • Business Card Design

  • Social Media Kit

  • WordPress Websites

BRANDING SERVICES

  • Full Company Branding

  • Rebranding Packages

  • Company Logo Design

  • Email Signatures

  • Letterhead Design

  • Business Card Design

  • Social Media Kit

  • WordPress Websites

CONTACT BRANDABLE FOR A

FREE NO OBLIGATION ASSESSMENT

Brandable Contact Banner - Red