Basic Do It Yourself Search Engine Optimization Guide
Below we have provided a very basic guide to increase your website ranking. By following the steps below, you could see great improvements on your website. This is mostly known as on-page SEO optimization. Remember to build quality white hat backlinks to get great results.
Introduction to Search Engine Optimization (SEO)
Introduction to Search Engine Optimization (SEO)
I big misconception in the industry is that new website owners can’t do SEO themselves. As a matter of fact, anybody can do basic DIY SEO. Getting your foundations right, you can achieve higher search engine rankings. We are not trying to say it’s easy, we are trying to say it can be done by understanding the concept.
Most Search Engine Optimization or SEO Companies that provide a service tried many different techniques and methods to get better results. At Brandable™, we combined years of experience, trial and many errors to find the best possible “Do it yourself” SEO solution.
For anybody that knows anything about SEO, we have been from way before the Panda & Penguin days. Remember, we are not suggesting this page to replace our comprehensive SEO optimization service. This is merely a basic guide to help you get going.
It is very important to understand the importance of great quality backlinks. If you have nothing but great quality high PR backlinks with tons of diversity, you can increase your DIY SEO Ranking. It is not the only thing to consider. It’s a great way to get your SEO motion going once your site is optimized as far as reasonably possible. The quickest and easiest way to explain backlinks will be if you imagine back in high school, everybody had the popular kid’s mobile number on their phone. The popular kid probably didn’t even know most of the kids. A backlink is a link from another website to your site. According to search engines, if other people have your websites “telephone number” on their website, you must obviously be popular. To take it one step further, if another popular kid links to your site, you will become even more popular.
Website popularity rankings are categorized in “PR” rankings. The higher your website PR (Page Rank), the more popular your website is. This is determined by many different factors, including age of website, link status, MOZ rank, etc. So getting good quality links makes the biggest difference in your SERP (Search Engine Results Page). Getting other websites to link back to your website can be done by using an SEO company. It’s very important to remember not to overdo your link building. Make sure you keep it diverse and consistent. So, if anybody can buy backlinks online, won’t the person with the most money or links get the highest ranking? The answer is very simple, definitely not.
Search engines have become increasingly ingenious when it comes to indexing the backlinks to your site. There are many websites that offer thousands of links for extremely cheap. This is DIY SEO ranking suicide! Getting “backlinks can be done manually by the webmaster; this can be extremely time-consuming, and will have little impact on your SERP (Search Engine Results Page). It’s essential that you build backlinks for different pages on your site. If you get backlinks for only one page on your site, it looks unnatural and may have a negative impact. Build links for different pages and uses a wide range of keywords. Don’t just use your keywords, for example, if you have a coffee shop, don’t just build backlinks links with keywords: Coffee, Best Coffee, Coffee Shop, also buy links that say, Click Here To Visit, Visit Page, Click Here, etc. Getting diverse backlinks will help your backlinks look more natural. Buying bad or spam backlinks can destroy your results in a matter of days.
It is immensely important to make sure that any links you buy regardless of type; MUST be high PR or great quality links. Buying bulk, low-quality backlinks, will damage your website beyond repair. Backlinks can be from many different sources; this can be from social websites like Facebook, Pinterest, and Twitter. You can also get great backlinks from directories, Web 2.0, article and blog posts.
It’s essential to keep building your links even if you achieve the desired results. We provide a maintenance package that will keep building backlinks to maintain your results. By signing up for our “Maintenance” package, you will keep and improve your results over time. This is a great way to get natural and solid backlinks. We suggest you sign up for a maintenance package if you are serious about getting 1 page, first position results. You can diversify pages and keywords every month. We do not have any contracts. You can come and go as you please. We allow you to submit new URL’s and keywords with every order.
If you build your own links, remember to be consistent. Keep building over time to make sure it comes across as organic. Google is a great resource to help you find directories and sites that will link to your website for free.
As soon as you start building your backlinks, it’s important to constantly write great quality content. Search engine optimization is secondly achieved by writing the best possible content for your product and services. Make sure that your copy is without error; do not allow spelling mistakes, punctuation or other basic grammatical mistakes. Write as much good quality content as possible, and NEVER copy content from another website. Allowing duplicate content on your website can seriously damage your website reputation.
A largely debated technique is stylizing your content. When you write great quality content, we suggest that you use either italic or bold features on your main keyword. This will help point out your niche to search engines. This feature has not been proven to have significant results yet. Although it’s believed to have a positive impact on your SERPs (Search Engine Results Page). Do not make every keyword bold on your page. This can become spammy and distracting. Use sparingly. One keyword will be enough.
Thirdly, make sure that you have accurate, well written META descriptions on your site. META descriptions are the descriptions you connect to every page. Make sure you do not have duplicate META tags in your description. Try and limit your description to 60 characters. META keywords are the words you want to link to your website. Keywords have become less effective as many webmasters abused this technique.
META Keywords are still used today, although they don’t carry much weight. Try and limit your META keywords to around 160 characters. There are many plugins for every CMS – (Content Management System) For example, Yoast has a great free plugin for WordPress. You can find it here.
META keywords are not used in modern DIY SEO. You do not have to tell search engines what your page is about. They will figure it out. If you have great on-page SEO, it takes search engines milliseconds to determine your keywords. Adding META keywords to your pages is simply a waste of time. This was relevant when dinosaurs still roamed the earth.
Speed up your website! Nobody likes to wait for a website to load, make sure that you make use of online tools to determine your website speed. Make sure you compress images and content to increase your speed as much as possible. A great source for speeding up your page is GT Metrix. – This website will help you find and fix issues on your website. You can also use Google Page Speed. This is a very strict audit and will often show a lot of errors.
Content Delivery Network
You can use a free CDN to deliver your content across the globe. This is a free service that will speed up your website significantly. Get Cloudflare here. This is a service that offers well distributed servers, proxy servers & data centers. The goal of a CDN is to improve performance by distributing the service spatially relative to end users.
Upload your Sitemap to Google Webmaster Tools. Sign up to Google Webmaster Tools. This is a great service provided by Google at no charge. With Google Webmaster Tools, you can upload your sitemap. This is basically a map to your website. By supplying a map, you can control what Google sees on your page. This free tool can also be used to monitor your backlink profile.
When you upload a photo to your website, it has required that you give the image an alternative text. What this means is if you have loaded an Alt tag, you will see the text when you scroll over the area where the image is. This is basically to show people with slow connections what the image is without actually seeing the image. You have to load alt tags on all your website images for better SEO compliance.
When you write your content for your SEO optimized site, make sure that you specify the relevant tags. This includes tags known as H1, H2, H3, etc. This helps search engines determine the content of the copy following. We usually suggest using just one H1 tag. Additionally, try and use your keyword in a H2 tag at least once. Do not over do your title tags.
Lastly, make sure that you have great internal links and navigation. It’s vital that you have great internal text and image links that connect your pages. This gives the user a better experience on your website. Google has recently rewarded pages with massive internal linking.
Google and other search engines have been cracking down on “bad SEO practice”. Back in the days, it was easy to trick search engines to believe that your website is more valuable than what it actually is. Don’t try and paste keywords using your background color, or try and hide content from the user. Google frowns upon this practice and thus your rankings will suffer if you try to trick them. Another very important thing to remember do not over use your keyword on your site. This is known in the industry as keyword stuffing.
Over using your keywords, will get you penalized. Following is an example of keyword stuffing. “Get the best shoes, from the best shoe supplier. We provide shoes in all sizes. We have hundreds of different shoes in our store. So to get affordable shoes, visit our shoe store”. There is not a magic number. Matt Cutts from Google suggests that it should read with ease. It should definitely not make up more than 3% of your copy. Unfortunately there is no exact recipe, just make sure it reads organically.
Never copy and paste content available in the public domain. Google sees this as stealing content from someone else. You will get penalties for plagiarism. If you find interesting content, feel free to rewrite it in your own words.
The above is just a basic guideline to increase your website ranking. There are many different techniques and methods to increase your website reputation and quality. If you follow the above points, you will definitely see a difference in your results. Please note that this is just some basic pointers and might not get you to the first page of Google. To get to the number one slot on Google may take a lot of manual labour and may require some professional assistance. SEO is an art… Most professionals will never reveal all their secrets… If you need to generate tons of sales, see our affordable, professional SEO services.
At Brandable™, we do not believe in SEO guarantees. We feel this is a rookie mistake made by fly by night SEO companies. There are far too many factors. To make it even harder, Google constantly update and change requirements. You might be on the first page today and gone tomorrow. SEO companies can’t control this. We believe that the proof is in the pudding.