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Google Adwords Management

Introduction to Google Adwords

Introduction to Google Adwords

Google does not need much of an introduction. If you need a product, service or even looking for general information, this is the first place to look. Google has around 40 000 searches per second. Think about this, it comes down to about 1.2 trillion searches per year. Google AdWords is your ticket to this insanely large audience.Ā  Google is the market leader of search engines. We do not spend much time on their competitors. From an SEO perspective we optimize for all search engines, however, when it comes to spending money, we only focus on the main event.

Google Adwords is a great tool to have in your markeint arsenal. It’s an effective way to target high quality customers. They offer a wide range of options and can

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How Google Adwords work

How Google Adwords work

I am sure you have used Google, but have you noted that there are some adverts at the top of the search result. This is known as paid adverts. In an ideal world, you want to be on the first organic result, but unfortunately this can sometimes be impossible. Even with the best SEO tactics, it can take a lot of time and effort to get onto the first page. Paid advertising is a shortcut to the top result but it comes at a price. Regardless of your website ranking, you can get in on the action if you are willing to pay. This is how search engines like Google, Bing & Yahoo make a profit.

How Much Does it Cost?

How Much Does it Cost?

Guy Looking At Google Adwords Growth Stats

There is no straight answer, a better question would be how much you are willing to spend? Every keyword and industry will have a unique cost based on the amount of competition. The more a lead is worth, the higher the cost per click. For example, if you can make more than $1000 for every lead you get, you can expect to pay a premium. Google will use your budget to optimize your spending based on limits you set. You can control what you spend. There is a bidding system that will send the most leads to the company willing to spend the most. Having your Adwords account professionally managed can severely reduce your cost.

Types of Google Adverts

Types of Google Adverts

There are many types of adverting options on Google. Everything from text only adverts, to images and even video. We understand what products to advertise on what medium. Certain products will work better as text only where others work better with visual images. It takes some time to determine where your clients respond best. In reality, it takes a couple of months before you really start optimizing a campaign. It takes some testing, trail and error. Once your campaign is dialed in, you will see consistent leads based on what you are willing to spend. It also takes Google algorithms a while to figure out what you are worth. They use 1000ā€™s of metrics to determine if you offer their client value. For example, the better your website, the better your quality score. This can also reduce the cost of your clicks.

Example of Marketing Campaigns

Example of Marketing Campaigns

  • (PPC) Pay per Click

  • (PPI) Pay per Impression

  • (PPP) Pay per Play

  • Remarketing

Guy Looking At Google Adwords Growth Stats

How Quickly will I See Leads?

How Quickly will I See Leads?

It usually takes about a day to setup your account to be as effective as possible from day one. In most cases, you will see some leads from the first day. Over time, the amount of leads will increase as we keep optimizing your account. For example, we need to figure out who responds to your adverts. This takes time as we have to gather some data. In short, leads will be available immediately; the amount will increase over time. It all depends on your product or service.

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Managing an AdWords Account

To manage an Adwords account takes time and patience. For example if you sell only ā€œladies shoesā€ you need to manually tell Google what keywords to use. If a Google visitor types ā€œmen shoesā€, your advert will also show. If a client clicks your advert, you will be charged but canā€™t supply the client. This quickly eats into your advertising budget. You need to tell Google to not show your advert to people searching for men shoes. Imagine the endless variations & possibilities of keywords that need to be removed. You can ask Google to prevent your advert from showing on any keywords that include the word men. This eliminates a lot of wasteful spending. Unfortunately, to optimize your account, it takes time to gather data and new data will always be available again tomorrow.

You can also set specific bid for specific keywords according to performance. Google can also show your ads specific times of the day, only certain areas, etc. The possibilities are literally endless. The better your account is managed, the better your return on investment.

Google AdWords Management Discussion

What can Brandableā„¢ do for me?

What can Brandableā„¢ do for me?

We have multiple options. Because we focus on launching small businesses into brands, we know that budgets are often tight. This is why we are very flexible when it comes to Adwords management. Our mission is to help you grow your brand as quickly and effectively as possible. Leads are the life blood of any company. We can manage your account in full at a monthly charge, or help you setup your account once. In both cases you will see results; however, AdWords require constant management to be effective.

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