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SEO – Search Engine Optimization

What is Search Engine Optimization – SEO?

What is Search Engine Optimization – SEO?

The term SEO or Search Engine Optimization refers to an online service that increases your website or company presence online. By complying with certain rules set by search engines, you can increase traffic to your website. Search engines are websites that help you find relevant websites connected to your search term.

Google is currently the leading search engine and currently sets the most strict rules and regulations. At Brandable™, we provide all the services required to improve and rank your company website. Many companies have great looking websites. The problem is nobody knows about them because they do not rank on search engines. You do not gain new business by simply creating a website. You need to make sure people can find you online.

Upwards Growth

Most search engines have just 10 organic slots on the first page, the rest are paid links. As little as 6% of searchers are willing to go to the second page. If you are not on the first page, you technically do not exist.

I Have a New Website, Now What?

I Have a New Website, Now What?

The good news is it’s unlikely that there are bad quality and spammy back links. In the past, it was much easier to rank a new website. Google used to call this the ‘honeymoon period’ for new sites. It was really easy to get websites to rank well within a couple of weeks. Once you get comfortable with your new traffic, suddenly one day the website will drop like a stone. Unfortunately humble SEO companies had to take the punch for this practice. Google stopped this boost period for new websites.

As an optional service, we offer on-page SEO for new or existing websites. This means we need to start building quality manual backlinks. It’s also important to add content on a regular basis. At least one 500 word article related to your site every week or two. We also need to do a full audit to determine what SEO standards are in place. Google has really high standards. Just having a website is not enough. You need to comply with numerous standards if you want any chance of reaching the first page.

Example of Backlinks Types

Example of Backlinks Types

  • Quality Manual Backlinks

  • SEO Content Writing

  • Contextual Backlinks

  • SEO Packages

I Have an Existing Site, Now What?

I Have an Existing Site, Now What?

Search engine optimization is a tricky business. If you have an existing site, it can be easier or harder to rank well. Almost like Schrodinger’s cat. An old website can rank well due to the authority it gains with the age of the domain. However, if there was dodgy SEO done on the site, it might have penalties. SEO is not an exact science. Don’t be fooled by snake oil sales men. Nobody can promise you results.

There are basic guidelines if you follow them you will do well. Unfortunately, Google does not fully disclose all penalties. Webmaster detect them after a drop of traffic after Google updates. An existing site can be revamped and upgraded to comply with on-page rules. Once this is done, you need to start building high-quality backlinks for the keywords you want to rank for. You must build backlinks slow and steady. Often people become too eager and overdo it. This might be great for short term rankings. However, we do not advise that you build links too quickly EVER!

Website Backlinks Icon for SEO

Example of Backlinks Types

Example of Backlinks Types

  • SEO Audit

  • On Page Optimization

  • Quality Manual Backlinks

GETTING STARTED WITH IMPROVING MY RANKINGS

The best time to start with your Search Engine Optimization – SEO campaign is today. First things first… Your website must have on-page search engine optimization in place. This is the fundamentals of any SEO campaign. All our website we create has on-page SEO optimized.

The second thing you need to know is quality SEO takes time. Some SEO services, for example, Backlinks, Facebook Likes, Tweets, Social Bookmarks, Blog Posts, etc. will take a while to get indexed by search engines. This means that the quicker you start, the better your foundations will be… Lastly, at Brandable™,  we help you rank in the long run. Overnight rankings usually gets penalized sooner or later.  NEVER overdo your SEO or backlinks. Recent Google updates prefer quality over quantity. A website with 10 quality links will often outrank a website with 100 low-quality links.

Value of SEO Graph

Value of Good SEO Practices

Value of Good SEO Practices

Spending money on your website may be the smartest thing you can do. In this era, online presence is worth as much as a TV or radio advert if not more. Considering the costs of media advertising, paying to get your website to the top spot doesn’t seem so bad. SEO generates organic traffic to your website. Traffic to your website generates sales. Remember, everybody with an internet connection use search engines to look for products & services. Not having your website rank on Google will cost you many potential clients.

We offer a 3tier SEO package. This is a 100% white hat technique to build high quality backlinks to your site.

We offer a 3tier SEO package. This is a 100% white hat technique to build high quality backlinks to your site.

High-Quality Link Building

High-Quality Link Building

Many inexperienced webmasters ask why you need to pay to rank well on search engines. Truth be told, getting your website to the first page of Google’s results without paying any money is almost unheard of. One of the most important methods to improve your SERPs (Search Engine Results Page) is to have good quality backlinks. There are many sites selling links like Fiverr. This is just asking to get a penalty.

Links can be obtained in small scale by manually submitting your website to high PR (Page Rank) websites. If you submit your website to 100’s of medium to low impact websites, you will see minimal improvements on your rankings. As with most marketing techniques, you need to spend money to make money. Some companies sell links to their site. If it’s the right industry, it could be beneficial to negotiate.

Getting a team to build manual backlinks will pay off in the end. The best way to get your desired rankings is to make use of a professional search engine optimization service. This is a unique skill. It’s rather difficult to keep up with constant changes set my search engines. Changes actively made by search engines is why many SEO consultants are paid top dollar.

SEO Super Hero Girl

Brandable™ Search Engine Optimization Services:

  • WordPress Website SEO

  • SEO Ranking Packages

  • On-page SEO Optimization

  • SEO Audits for Existing Sites

  • SEO Compliant Content Writing

  • Keyword Research & Tracking

  • Quality Link Building

  • Social Media Bookmarking

SEO SERVICES

  • WordPress Website SEO

  • SEO Ranking Packages

  • On-page SEO Optimization

  • SEO Audits for Existing Sites

  • SEO Content Writing

  • Keyword Research & Tracking

  • Quality Link Building

  • Social Media Bookmarking

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