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SOCIAL MEDIA | DIGITAL MARKETING

Introduction to Social Media Marketing

Introduction to Social Media Marketing

Social media marketing is one of the easiest ways for small businesses to compete against big corporations. To grow your small business, you need to showcase your products to your target audience as effectively as possible. Social media marketing is one of the cheapest ways to get your brand out there.

If you ever heard of online marketing, chances are that you have heard of social media marketing. In this day and age, it’s extremely important to make use of all the available platforms to promote your business. Many inexperienced marketers or marketers from the old regime don’t fully understand the power of social media yet. Considering that a social media website like Facebook has 2.45 billion active monthly users, just image the exposure possibilities.

Upwards Growth

Having your company available on social media platforms is very important to gain new customers or traffic to your website. More traffic means more sales revenue. This concept must be studied and utilized in full. With platforms like Facebook, Twitter, Pinterest, Youtube and Instagram, you have a variety of options to promote your business online.

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Social Media Platforms

Social Media Platforms

In this era, most people are active in some or other form of social media platform. Many people use social media as a way to keep in touch with friends and family. Traditionally, you want to always try and marketing your product where people gather. The idea is to show your product to as many people as possible. Social media has become a platform for people to find products and services the directly require. There are many different ways to promote your small business effectively on social media platforms.

Some more intelligent social media companies started adapting adverts according to your interest, age, demographics, etc. Targeted adverts mean that your product will reach a targeted audience with little to no manual labour. All you need to do is tell them who to target and voila! Social media marketing can generate a lot of profit for your small business. Some of the most important channels are Facebook, Instagram, Twitter & LinkedIn.

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PPC vs PPI

PPC vs PPI

Some companies use PPC advertising (Pay-per-Click). PPC means you have an advert running on the platform and only when it gets a click, you get charged an amount. This is a great way to gain new customers but can sometimes be very costly and will not always have the desired effect.

Alternatively, you can make use of PPI Advertising (Pay-per-Impression). PPI means your advert is shown to x amount of people and you do not pay for every click. In some industries, this can work really well. The main idea is to find what works best for your brand. We will do tests on both structures to determine where we get the lowest CPA (Cost per Acquisition)

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Digital Marketing Targeting & Tracking

Digital Marketing Targeting & Tracking

One of the most difficult things in marketing can be to reach the right audience. Social media marketing has made this easier than ever before. You can control your budget to make sure you only show your advert to potential clients in the right area. Not only can you dictate who must see your advert, you can also track where your customers came from. A successful digital marketing campaign needs constant attention. The better you target your market, the less it will cost you. It’s important to keep adapting your strategy to get the best out of your marketing budget.

Facebook Marketing

Facebook Marketing

Facebook is currently the largest of all the social media platforms and has recently focused on creating better pages and platforms for businesses. We are not going to go into the history of Facebook as it will not be relevant at this stage. Facebook can give you great exposure and backlinks and must be used to its full potential. In modern times, this might be one of the most viable platform for most small businesses.

You do not have to make use of all types of marketing to be successful. You need to find the channels that work best for your brand. It’s important to diversify your marketing plan, however, for a small business; it can be beneficial to focus on just 2 – 3 online channels.

Reasons to Advertise Online

  • Targeted Advertising

  • Increase Revenue

  • Create Brand Awareness

  • Track Performance

  • Affordable Solution

  • 24/7 Online Adverts

  • Pause Campaigns Anytime

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Reasons to Advertise Online

  • Targeted Advertising

  • Increase Revenue

  • Create Brand Awareness

  • Track Performance

  • Affordable Solution

  • 24/7 Online Adverts

  • Pause Campaigns Anytime

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FACEBOOK BUSINESS PAGE

Facebook has a section for organizations to promote their products and services for free. On this page, you can explain your products and services to its members. This page will have some basic artwork related to your company, contact details, promotions and any other information you want people to see. This page can gain momentum by gaining organic fans. Organic fans mean people stumble upon your page and decide to like it. This action can be seen by all the friends of the person who liked your page.

Your business can receive great marketing momentum without you having to do much. It is important to understand that people will sometimes judge the quality of your product by the amount of “likes” or fans you have gained. It is important to have as many people join your page as possible. The more people that see your products and services, the more you will sell. It can sometimes take years to gain a respectful number of fans on your page. Not having any fans on your page can be translated as unprofessional or entry level. Gaining fans can take months or years of hard work.

Buying Facebook Fans

Buying Facebook Fans

There are many websites that sell Facebook fans. You pay the provider and the next day you suddenly have 1000 new fans. This is not a great tactic. Firstly, you will sit with a bunch of fake profiles who you can’t market to. Secondly, those new fake profiles obviously do not interact with your posts. This is a rookie mistake many small businesses can make. To get high-quality Facebook fans, you can pay Facebook. Well, not exactly buy them. Facebook can direct traffic to your fan page using paid adverts.

This will encourage people to like your page. This will be the highest quality fans possible. There is no guarantee that you will gain followers. They allow you to canvas on the platform. You set a budget you are willing to spend. For example, you can ask them to show your advert to 10 000 people over 10 days. They will show impressions of your advert in people’s news feeds. If there are interested, the will visit your page. Hopefully, you will get a like from them. It is important to get high-quality artwork for your Facebook adverts. Feel free to visit this page for more information on our graphic design services.

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Twitter Marketing

Twitter Marketing

Twitter is currently among the biggest social media platforms. Twitter is currently the only media platform that can remotely compete with the mammoth Facebook. Twitter recently started offering business the opportunity to advertise on the site. With Twitter people can “Follow” your company, and you can provide them with character based status updates. If a follower sees your update, they can choose to forward it to their followers. This means once again; you can enjoy a ripple effect by posting a single “Tweet”. Many online marketers still don’t fully utilize this well thought out social media platform. There are many businesses striving from their Twitter accounts alone.

It’s a well-designed platform for business users if they use it to the best of its ability.  Gaining new followers can be a daunting task. It can take years to gather a great following. With Twitter, you can add anybody you want to follow; this does not mean that the person you are following will be able to see your posts. For a person to see your post, they need to follow you. As a new business, it can be challenging building your social media presence, but as soon as you have the authority and masses follow you, it becomes extremely profitable.

What Social Media Marketing Offers Your Business

Social media marketing has become the next big thing. People spend so much time online that it would be silly not to jump in. If you want to grow your small business, you obviously need to drive traffic to your website. Traffic = Sales! Considering the masses of consumers who are active on social media it’s time to start grabbing potential customers.

Having a great social media following can increase your overall online awareness. It’s very important if you want to build a sustainable marketing strategy. There are various ways of gaining actual customers on Social Media. Above are ways to increase visibility. We do offer digital marketing management services for your company.

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Brandable™ Digital Marketing Services:

  • Facebook Marketing

  • Instagram Marketing

  • Twitter Marketing

  • LinkedIN Marketing

  • Facebook Page Management

  • Facebook Page Design

  • Social Media Posts

  • Social Media Bookmarking

DIGITAL MARKETING SERVICES

  • Facebook Marketing

  • Instagram Marketing

  • Twitter Marketing

  • LinkedIN Marketing

  • Facebook Page Management

  • Facebook Page Design

  • Social Media Posts

  • Social Media Bookmarking

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